creative CONTENT STRATEGIST for HEALTH & WELLNESS BUSINESSES

In a world of AI sameness and clinical language, I help you turn your lived experience, clinical insight, and client stories into content that builds trust, grows your audience, and attracts the people who need your work most.

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Owned Growth Platforms

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Consistent Content

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Deeper Trust & Connection

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You got into this line of work to help people — not to spend all of your time creating endless content that doesn’t move the needle.

Most practitioners struggle because there’s no clear system guiding what to create, where to focus, or how it all fits together.

And without that clarity, content often turns into information overload. It’s educational, accurate, and well-intentioned, but missing the human connection that makes someone feel seen.

I help health and wellness businesses step out of content chaos and into clear, sustainable strategy. One that’s rooted in your lived experience, your client stories, and the perspective only you can offer. Not just what you know, but how you’ve helped people heal, change, and move forward.

Email is the primary way this work comes to life, supported by long-form content and owned platforms designed for trust and longevity.

what makes this different

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EFFECTIVE
STRATEGY

I start with clarity, not content volume. Together, we define what actually matters for your business right now, so your content supports growth without adding pressure. Strategy here is calm, focused, and designed to work for your life.

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THOUGHTFUL STORYTELLING

In a crowded, AI-driven landscape, your lived experience and perspective are what create connection. I help you uncover your unique stories and experiences to create content that grows your personal brand and builds trust over time.

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SUSTAINABLE
SYSTEMS

Your content should feel supportive, not scattered across too many platforms. I help you build systems that revolve around email. Email is the foundation of everything we do, with SEO, and other channels supporting it.

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What Clients Are Saying…

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Overwhelmed by your content & messaging?

I’VE GOT YOU COVERED

Many functional health business owners feel overwhelmed because there’s no clear strategy guiding what to create, where to focus, or how it all works together.

Common challenges I see include:

  • Unclear Direction - Not knowing what to prioritize, what to publish next, or how your content actually supports your goals.

  • Inconsistent Execution - Starting strong, then losing momentum when life and client or patient care take over.

  • Content Fatigue - Feeling pressure to keep up with trends or platforms, while your content starts to feel generic, repetitive, or disconnected from you.

Without story, even the best strategy can fall flat.

I’m here to help.

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You can have:

  • A clear content strategy you can return to

  • Consistency without constant effort

  • Messaging that sounds like you, not a template

  • Story-led content that builds real trust over time

  • Systems that support your life, not consume it

  • Growth that doesn’t rely on being everywhere

Ashley Doring wearing a green and white striped shirt, sitting indoors and looking to her left. 
Hi, I’m Ashley

Content Strategy Consultant for Health & Wellness Businesses

I work with health and wellness businesses who want to grow without burning out, or losing sight of why they started in the first place.

My approach centers on clarity over volume, systems over constant output, and story-led content that builds real trust over time. Instead of chasing trends or producing more content for the sake of it, we’ll focus on what actually matters —your perspective, your experiences, and the stories that help the right people feel seen.

Together, we’ll build a steady foundation around email, SEO, and thoughtful storytelling so your marketing feels intentional, manageable, and aligned.

BOOK DISCOVERY CALL 
how I help you

CREATE CLARITY, CONSISTENCY & CONTENT THAT feels LIKE you

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01

The Message & Story Intensive

A focused, high-touch session to uncover your core stories, refine your messaging, and create a clear content direction you can build from.

Best For: Solo practitioners, early-stage businesses, and anyone overwhelmed but not ready for a retainer

DETAILS HERE
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02

Story-Driven Email Support

Ongoing email support rooted in story, clarity, and trust.

Best For: Practitioners who want help refining their voice and building consistency through email and newsletters.

DETAILS HERE
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Done-For-You Content Systems

A high-touch, done-for-you partnership where I provide full email support and help shape, implement, and manage your content systems behind the scenes.

Best For: Established practices, practitioner-led brands & founders who don’t want to be in the weeds

DETAILS HERE

my MISSION

I believe your work has the power to help others live their most vibrant lives. Through thoughtful strategy, supportive systems & intentional storytelling, I help you share that work in a way that feels authentic & aligned.

testimonials

KIND WORDS FROM CLIENTS

  • A smiling woman in a navy blazer with a stethoscope around her neck, standing on a staircase with her arms crossed.

    Ashley's ability to translate vision into focused action has streamlined decision-making, saved significant time & strengthened overall execution.

    She consistently brings a clear, strategic perspective that helps identify and prioritize the highest-leverage initiatives, ensuring alignment with business goals and industry positioning.

    DR. CORINA DUNLAP, ND
    NATUROPATHIC BY DESIGN™

  • Ashley adapts with grace when priorities shift, and she consistently brings clarity and structure to even my biggest, most ambitious ideas.

    Her knowledge, organization, speed of execution, and ability to truly listen — then thoughtfully offer strategic suggestions — have been invaluable as my business has continued to grow and evolve. She doesn’t just execute; she understands vision.

    ASHLEY ANDERSON, MS, RDN, LDN, IFNCP
    MOVE FULLY NOURISHED

View My

PORTFOLIO

This work goes beyond individual pieces of content.

Because much of my work happens behind the scenes with active clients, examples are shared privately.

If you’d like to view a small selection of case studies and project examples, feel free to reach out at
hello@ashleydoring.com, and I’ll be happy to share more.

I work with functional health businesses to create content that feels supportive rather than overwhelming.

My approach blends strategy, structure & storytelling to help your message land with the right people over time. This work isn’t about chasing trends, but about building a foundation that reflects your values and supports long-term growth.

BOOK DISCOVERY CALL